Rob's resume

After 15 years wearing the various hats of front-end developer, project manager, content strategist and UX designer, I now work independently as a freelancer with digital agencies on CMS projects that involve structured content.

I'm also passionate about brands and teach a course on brand psychology.

I work with Craft CMS and Craft Commerce because it is a perfect balance between structure and flexibility. I can help clients focus on their content strategy while building highly scalable and modular content editing experiences that delight editors.

I work remotely and can adapt to your time-zone and your team's favorite tools and methodology. If you work with Craft and need help with a project, I'd love to hear from you.

UX & Content Strategy

Designing a CMS project from wireframes without a corresponding content strategy is, at best, ineffective. CMS projects are often delayed because content is an afterthought. I help Clients plan their content architecture and work with UX designers to adapt the design to the content.

My experience of content marketing and UX best practices allows me to develop effective and scalable content models to best fit the client's marketing objectives.

Front-end Development

I develop Craft CMS projects locally on Homestead and use Git for version control and Webpack or Gulp for automation. I focus on DRY code , modularity and performance. I use CCS frameworks like Bootstrap 4, or utility-first frameworks like Tailwind CSS for Agile UI prototyping in TWIG templates.

Once a content model is defined, I develop content builders with Matrix fields to make the editing experience intuitive and effective for the client.


  • Html 5/CSS 3
  • Sass
  • Twig
  • PHP
  • JavaScript
  • jQuery
  • Vue.js
  • Java
  • J2EE-JSP


  • Craft CMS
  • Craft Commerce
  • Shopify
  • Bootstrap
  • Tailwind CSS
  • Git + Tower
  • Gulp/Webpack
  • Sketch/Adobe CC




Content Strategist - Craft CMS Developer

Canada, USA, UK

Content strategy, information architecture and content modeling, UX design, front-end development in Craft 3 and Craft Commerce as well as project management.


Incisive Edge

UX Designer - Inbound Marketing Specialist

London, UK

Project management of web and ecommerce projects, Hubspot consulting, UX design.


Tecla Digital Business

Project Manager eCommerce


Independent consultant for an IBM Business Partner. Project management of major eCommerce websites using IBM Websphere Commerce. Digital Marketing and content strategy consulting.


Capgemini Consulting

Front-end Developer, Project Manager


Front-end development on PHP and Java/J2EE platforms (IBM), and project management

Former Training

BSc Computer Science

University of Westminster
London, UK

MSc Cognitive Psychology

Montreal, Canada

Digital Media & Marketing Certificate

Duke University

Hubspot Certification

Follow Me